Packaging design for construction toy line

Geomag: New packaging

Goals
In an effort to reinforce its market position in 2010 the toymaker Geomag undertook a plan to communicate clearly the uniqueness of its products and the potential behind its system of magnetic construction toys.

Results
Our work was concentrated on issues related to the means of communicating the values and "benefits" to its preteen demographic by pointing out the unique aspects of the Swiss made product. The holistic approach of the process showed us the way in designing the various tools of communication in order to convey a consistent and credible message to consumers.

Activities: Brand architecture, Logo redesign, Product packaging design line, Packaging design, Exhibit design, Point-of-purchase tool design, Communication advertising and billboards.